Words matter in every context, they connect us as organisations and individuals

I can help whether you are looking for strategic input to shape how your communications deliver your organisational strategy or for messaging that really delivers.


Peta is an excellent comms strategist who was able to help challenge my staff to think differently about how we communicate. She has helped unlock where the brand needs to go and channel our thinking into what really matters.

Luke Upchurch, Director of Communications
The Elders Foundation


I use my experience as a journalist, charity chief exec and comms professional to find the right words for different outcomes, including

  • Communications and engagement strategies
  • Key messaging and rebranding
  • Proposals or cases to support charities engage with funders and other supporters
  • Press releases

I work as a consultant on Lloyds Bank Foundation’s Enhance Programme, supporting their grantee charities with comms expertise.

I also train, coach and mentor individuals to build their communications skills.

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug”

Mark Twain

Communication case studies

The DEC brings together 14 leading UK aid charities in times of crisis.

Founded by Nelson Mandela in 2007, The Elders are independent global leaders working for peace and human rights. Sweetie were commissioned to support a new communication strategy.

UnLtd is a leading provider of support to social entrepreneurs in the UK. Sweetie ran a half day Getting your message across workshops to support them in telling their stories.