Words matter, they connect us as organisations and individuals

I can help whether you are looking for strategic input to shape how your communications deliver your organisational objectives, for messaging and storytelling that really delivers or if you need training mentoring or coaching to enhance communications skills.

Testimonial - communications strategy

Peta is an excellent comms strategist who was able to help challenge my staff to think differently about how we communicate. She has helped unlock where the brand needs to go and channel our thinking into what really matters.

Luke Upchurch
Communications Director, The Elders Foundation

Testimonial - influencing

Thanks again for all you have given and shared with us – it’s been such a joy to have worked with you.


Norah Al-Ani
Director, Cambridge Rape Crisis Centre

Testimonial- Rebranding

As CEO of Trevi, I worked with Peta on our recent rebrand journey. She brought energy, wisdom and creativity to the process and helped us navigate a challenging process. She was a joy to work with and was able to understand and share our vision. Thanks Peta!

Hannah Shead
Director, Trevi

Testimonial - interim CEO

Peta joined us as a part time interim CEO for two months. During such a short time, not only did she keep all of the very complex and different shaped balls in the air, she also strengthened our organisational practices and approaches, handing on to our new CEO an organisation brimming with confidence.

Geraldine Blake
Chair, imix

Testimonial - communications strategy

“Thank you for all your support during the last few months, it’s been really great working with you and I really appreciate your support.”

Carla Manso
Rainbow Migration


I use my experience as a journalist, charity chief exec and comms professional to find the right words for different outcomes, including

  • Communications and engagement strategies
  • Key messaging and branding
  • Proposals or cases to support charities engage with funders and other supporters
  • Press releases

I work as a consultant on Lloyds Bank Foundation’s Enhance Programme, supporting their grantee charities with comms expertise.

I also train, coach and mentor individuals to build their communications skills, with clients including Clore Social Foundation and CIFF

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug”

Mark Twain

Communication case studies

The DEC brings together 14 leading UK aid charities in times of crisis.

Founded by Nelson Mandela in 2007, The Elders are independent global leaders working for peace and human rights. Sweetie were commissioned to support a new communication strategy.

UnLtd is a leading provider of support to social entrepreneurs in the UK. Sweetie ran a half day Getting your message across workshops to support them in telling their stories.